It's all new, all local, all the time which means it's relevant to your customers and cost effective.
New - it's a new media, not an old one. That means it does what customers demand of media today... it's interactive. Unlike traditional media that are one-way conversations, Chamber TV is interactive. That means viewers can email you and you can email viewers. Today, a growing percentage of the population seeks interactivity from the media they use. Interactivity allows you to generate a dialogue with your customers, collect email addresses and communicate to them in soft sell ways that are more involving.
Local - because ChamberTV is brought to you by your local chamber of commerce, it is relevant to your community and provides information that locals can't find as easily or as quickly elsewhere. That brings your community to you.
All the Time - ChamberTV works around the clock so that once you place a message on ChamberTV it's there until the end of your contract or until you replace it with another message. In traditional media, if your customer didn't read the newspaper, hear the radio spot or see the TV commercial you missed them and your advertising investment was wasted.
What this means is that ChamberTV reaches your customers in ways they communicate, is relevant because of its local focus and is available on your customer's schedule.
Best of all, it's inexpensive. An annual contract costs less than other forms of advertising. It's so inexpensive you don't need to stop the other things you're doing to advertise your business. And, chamber of commerce members often save the cost of their membership on an annual contract.
The more content (videos, audios, text info) you post the better it is for you and every other content provider on the station. ChamberTV works just the opposite of other forms of advertising. When you post frequently you build creditability, attract fans and increase the station's presence on the Internet by increasing your town's ChamberTV search engine ranking. What you are essentially telling the search engines by posting new content is, "Hey, look at me, I have something new. Come check me out!" This builds your ranking and moves the station up in general ranking and importance.
To jump start ChamberTV, the local chamber of commerce will be doing considerable grass-roots marketing.
Each time a video is posted, a new opportunity to spread the news about ChamberTV occurs. Churches and clubs will soon be directing members to watch their videos on the station. Youth sports teams will soon be posting results and game highlights. Local arts groups will be providing video previews of upcoming performances and exhibits. As a socially networked website, organizations and individuals who post messages will tell others, multiplying interest in the station.
Business owners now have the opportunity to do TV advertising without the high cost of TV. Content providers will be able to say, As Seen On ChamberTV and drive interest to their message.
Online coupons, special benefits and offers will attract viewers to the station to see who is offering deals and on what. Best of all, the ChamberTV rewards card is a highly sophisticated loyalty card that comes free with an advertising contract. It encourages shoppers to return to your business to gain points which they can redeem on purchases at your or other businesses (in the form of discounts - which you set).
ChamberTV's extensive email capability gives local businesses access to emails without having to maintain lists. Each email sent will encourage readers to return to the local ChamberTV station for savings and bonuses.
All content is archived and is readily accessible. As more ChamberTV stations are activated they may be interlinked for content swaps. That is, someone searching for pet store supplies in your town may also find stores in nearby ChamberTV cities. The homepage will display a total of seven channels that can be activated with one click. When selecting one of the channels, the viewer will be sent to a page with individual videos. As more content is added, more categories will be added to break up each channel. Or, at any time the viewer may search for a given topic and go directly to it.
Newly posted content will display in the left-most spot at the top of its appropriate home page channel until bumped over and down by a more recent posting.
When the viewer mouses over each image an informational box will display with a preview of the company information and message.
